Marketing
Listings
Maximize leads and brand exposure with the #1 fastest-growing audience.1
Why dealers love it
Increase exposure
Get your inventory discovered amongst 2M unique visitors a month.2
Connect with shoppers
Generate unlimited leads and touchpoints with consumers.
Differentiate your brand
Show your dealership info on the VDP.
Key features
Prioritize your leads
Lead Intelligence: Follow up with the highest-intent leads based on their shopping behavior on CarGurus.
Price intelligently
Pricing Insights: Get customized pricing recommendations to turn cars faster and maximize margins.
Increase efficiency on the floor
Dealer Mobile App: Quickly respond to leads, adjust pricing on the go, and more.
Solutions customized to your goals
Additional exposure products
Highlight: Promote your inventory in the 1st spot of the 2nd SRP and beyond, and every 10th organic listing on the app.
Audience Targeting: Target a custom audience of CarGurus shoppers offsite with ads that drive to your website.
"Our experience has been great due to the quality of CarGurus leads. Plus with the Dealer Dashboard, we can see how serious each customer is and where they are in the purchase process."
Riccardo Passarinho
Excel Honda