CarGurus News
Upcoming test of a new consumer experience on CarGurus.ca
We know from our research that car shoppers are changing how they buy: roughly 75% of consumers are open to using AI for car shopping and 20% are already using AI to help them buy or sell a vehicle.1
To tap into that opportunity, we’re testing a new, innovative shopping experience for shoppers on cargurus.ca called Dreamlane, a CarGurus company.
What we're testing
Starting in October, eligible CarGurus inventory will be included in a test of Dreamlane, an AI-powered car shopping assistant.
Through Dreamlane, shoppers can pay to have an AI assistant contact dealers using a proxy name and email address. The assistant will inquire about pricing and handle early negotiations before the shopper visits the dealership.
The goal is to generate high-intent, ready-to-buy leads from shoppers who may not have submitted a traditional lead. During the test, these Dreamlane leads will be provided to you at no cost.
What this means for you
Leads will appear in your CRM with the source “Dreamlane”, not CarGurus. Please inform your Sales/BDC teams to look for ‘Dreamlane’ leads in your CRM and to follow up with them, just like any other leads. Once the shopper shares their contact information, you can update it in your CRM. You can learn more about how Dreamlane works here.
If you prefer to opt out of receiving high-intent leads from Dreamlane, you can opt out here or reply STOP to any Dreamlane communications.
As always, thank you for your partnership. We'll keep you informed as these tests evolve.
