CarGurus Joins NASCAR Canada Series as Presenting Partner

CarGurus Joins NASCAR Canada Series as Presenting Partner
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We're proud to announce that CarGurus is now a Presenting Partner of the NASCAR Canada Series and the Official Automotive Marketplace of Canada's premier national touring racing series.

As part of this multi-year partnership, CarGurus will be featured in race events, digital activations, and fan engagement throughout the season. The series opens with the CarGurus 200 on May 17 at Canadian Tire Motorsports Park.

The NASCAR Canada Series brings together a highly engaged community of automotive enthusiasts across the country. For CarGurus, the partnership is a natural extension of our role in the car shopping journey-connecting with consumers not only when they are actively shopping, but within the broader automotive culture that influences how they buy.

CarGurus has become a trusted resource for both consumers and dealers navigating an increasingly complex market. As Dafna Sarnoff, Chief Marketing Officer at CarGurus, shared, "Our mission to help shoppers feel confident they're getting their best deal is stronger than ever. Our partnership with NASCAR Canada brings this energy to life, connecting our brand with a community that, like CarGurus, is growing rapidly in Canada."

This partnership reflects CarGurus' continued investment in Canada after more than a decade supporting millions of shoppers nationwide. By aligning with a national series that reaches audiences coast to coast, CarGurus is deepening its presence within the automotive ecosystem and reinforcing its role as a trusted marketplace.

For dealers, it's a signal of continued momentum and an ongoing commitment to building the CarGurus brand in Canada and staying closely connected to the communities where car buying decisions begin.

The NASCAR Canada Series runs from May through September, with races broadcast in English and French across multiple channels.